Impact of the Chinese New Year on eCommerce

Today, Chinese New Year marks the beginning of a new calendar for many people around the world. As celebrations take place before and after the new year day, in the celebration of the Year of the Dog, there is a golden opportunity for brands to engage with a 1.4 billion community both online and offline.

We have gathered three eCommerce trends for this holiday season to help you reach out to your customers in an engaging way so that you can create more personal and converting experiences.

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